Revolutionising Black Friday 2024: Lily Arkwright Leads with Integrity and Innovation

Black Friday is traditionally a day defined by consumerism and fleeting deals. But at Lily Arkwright, we’ve turned that narrative on its head. This year, we continue our commitment to offering exceptional jewellery at transparent prices all year round, whilst advancing our unwavering dedication to social responsibility and sustainable business practices.

 

Challenging Industry Norms with Transparent Pricing

While many retailers manipulate prices to fabricate ‘discounts’, Lily Arkwright sets a new standard by offering authentic value throughout the year. We don’t believe in the typical sales gimmicks. Instead, we are driving a revolution in how luxury jewellery should be priced and sold. By eliminating inflated markups, we’re proving that ethical doesn’t have to mean expensive. Our honest pricing model ensures that every customer receives unbeatable quality without compromise—no tricks, no inflated sales, just genuine value.

Redefining Black Friday: Partnering with UNICEF for Global Change

In a bold move to redefine the essence of Black Friday, Lily Arkwright is proud to continue our transformative partnership with UNICEF. For the sixth consecutive year, we’re supporting this global organisation, donating 5% of all Black Friday profits to help vulnerable children worldwide.

We’re reshaping Black Friday, turning it into a day of compassion and social impact rather than over consumption and dishonest sales tactics. Since our initial collaboration with UNICEF at their 2019 Halloween Ball, we have continued to support them. This year is no exception—each purchase during Black Friday directly contributes to meaningful global change, ensuring that every piece of jewellery you acquire is a beacon of hope for those who need it most.

 

The Lily Arkwright Price Promise: A New Era of Ethical Consumer Confidence

In an industry marred by opaque pricing and temporary sales, our Price Promise is a bold declaration of our transparency. We ensure that your investment is protected beyond the sale. If the price of your purchase is reduced before January 4th, 2025, we’ll refund you the difference. This revolutionary approach empowers our customers to shop with full confidence, knowing they’re always receiving the fairest price.

Our Extended Returns Policy until January 4th, 2025 further exemplifies our forward-thinking approach. With extended returns and free ring resizing on all orders between October 11th and November 29th, 2024, we’re offering more flexibility than ever before.

Why Lily Arkwright is Leading the Change

At Lily Arkwright, we believe in empowering our customers with choice and transparency. As the jewellery landscape evolves, we are proud to offer both lab-grown and responsibly sourced natural diamonds, ensuring that you can make informed decisions based on your values and preferences. Whether you seek the eco-friendly appeal of lab-grown diamonds or the timeless heritage of mined stones, we provide exceptional quality at accessible prices.

Our mission goes beyond offering beautiful jewellery; it's about creating a thoughtful, sustainable luxury experience. With a focus on fair pricing, social responsibility, and environmental stewardship, we are setting new standards in the industry. This Black Friday, you’re not just purchasing jewellery—you’re becoming part of a movement that celebrates choice, ethics, and positive change.

Be a Part of the Revolution

This Black Friday, choose innovation, choose integrity, and become part of a movement that’s transforming the jewellery landscape. By shopping with Lily Arkwright, you’re investing in more than just stunning, ethically sourced jewellery—you’re championing a future built on authenticity, sustainability, and giving back.