NAJ covers our 2020 Black Friday pledge to UNICEF
Coverage date:
On 5 November 2020, the National Association of Jewellers shared our pledge to donate £25 from every sale that Black Friday to UNICEF.
Giving back during Black Friday
In the announcement, Philip Dawson spoke about the pressure customers can feel during a busy promotional period. Against the backdrop of the pandemic, the business chose to make a charitable commitment part of its Black Friday plans.
The pledge followed our involvement in UNICEF UK's 2019 Halloween Ball.
The pledge as it was announced
Read the original 2020 pledge in NAJ News. The announcement is credited to Lily Arkwright.
The £25-per-sale commitment relates specifically to the 2020 campaign. This article records the pledge, not a final donation total or a current promotion.
Our Giving Back page provides further information about charitable support at Lily Arkwright.