Professional Jeweller talks customer service with Philip Dawson
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Professional Jeweller's Harriet Whitaker spoke to our managing director, Philip Dawson, about a question behind our growth: what do customers actually want from their jeweller?
Choice in how you buy
The interview covers how customer feedback influenced the move to Marylebone, and why a showroom should complement the website rather than replace it.
“Everything we do, including this showroom, has to serve the customer”
Philip Dawson, speaking to Professional Jeweller.
Philip also discusses staff training and the importance of protecting service as the business grows.
From Lily Arkwright
There is no single right starting point for choosing a ring. Some people arrive with a saved design; others need to see a few different styles before knowing what they like. We want the conversation to start wherever you are, not with a decision you feel you ought to have made already.
Explore our consultation options or read Harriet Whitaker's full interview.